Albertsons Firms Turns into First Nationwide Grocer to Launch Shoppable Video Experiences and Livestream with Firework

REDWOOD CITY, Calif., Sept. 22, 2021 /PRNewswire/ — Firework, the short-form video platform designed to convey a shoppable, livestream video expertise to any web site, in the present day introduced a brand new partnership with Albertsons Firms (NYSE: ACI). The meals and drug big is the primary US grocer to make the most of the Firework platform to remodel its digital choices, bringing internet buyers a community-oriented expertise led by shoppable, short-form and livestream video.

“This partnership is a vital step in Albertsons Firms digital transformation journey to redefine buyer engagement within the grocery retail house. This is not nearly creating new methods to function our merchandise. That is about bringing delight and inspiration to digital purchasing to make on-line experiences as enjoyable as discovering new merchandise in our shops,” mentioned Chris Rupp, Chief Buyer and Digital Officer at Albertsons Firms, one of many largest meals and drug retailers within the nation. “With Firework, we discovered the primary platform able to digitally recreating the sense of freshness, discovery and group that you just beforehand may solely discover inside our shops, all utilizing the video and livestream codecs that our digital customers love most.”

Firework permits its clients to simply create, host and curate immersive short-form and livestream video on any web site on the open net, successfully permitting any retailer, direct-to-consumer model, media writer or enterprise of any dimension, to personal, have interaction and monetize a vibrant group round short-form video. Swipeable, shoppable interactivity permits shoppers to have interaction immediately with model and product movies, and on-site internet hosting gives companies with direct entry to shopper knowledge and monetization alternatives of their shoppable video content material. Firework additionally provides retailers the chance to promote “digital shelf house” to manufacturers they carry within the type of video advert placement, offering further sources of income.

In an ecosystem with greater than 1 billion month-to-month energetic customers, Firework has constructed a brief video and livestream platform that can revolutionize and join the complete open net. Aiming to convey the shopper again from the walled gardens of social networks, this decentralized, “Net 3.0” strategy provides manufacturers autonomy and management over TikTok-like, immersive video-based experiences. By connecting retailers, shopper packaged items firms, D2C manufacturers, publishers, and media shopping for companies, Firework is creating a wholly new ecosystem of totally linked media shopping for, led by Jeff Lucas, former World Head of Advert Gross sales for Verizon Media, Snapchat, and Viacom.

The tip-to-end implementation shall be a multi-fold initiative, consisting of three distinct phases.

On this first section, Albertsons Cos. will use Firework to deploy brief video content material and cooking experiences on the varied banner web sites. The partnership will develop choices and experiences in 2022.

“We’re impressed by Albertsons’ dedication to being on the forefront of grocery retail buyer expertise, charting the trail towards a brand new gold commonplace of on-line purchasing and model engagement,” mentioned Jason Holland, President of World Enterprise at Firework. “By internet hosting its personal swipeable, shoppable video content material to satisfy its clients the place they’re, Albertsons will lead the trade in preference-driven digital expertise, turning clients into leisure followers.”

“The Firework platform provides manufacturers the ability to construct a human reference to their audiences—inside their very own area and on their very own phrases, utilizing probably the most in-demand, fashionable and efficient video codecs,” mentioned Vincent Yang, Co-Founder and CEO of Firework. “Firework is redefining the way forward for video-first Net 3.0 with distributed, decentralized internet hosting, and is right here to allow each enterprise to reclaim possession of its model, its group and the alternatives therein.”

About Albertsons Firms
Albertsons Firms is a number one meals and drug retailer that operates shops throughout 34 states and the District of Columbia with greater than 20 well-known banners together with Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Meals Markets and Balducci’s Meals Lovers Market. The Firm is dedicated to serving to folks throughout the nation reside higher lives by making a significant distinction, neighborhood by neighborhood.

About Firework
Firework is the world’s main immersive “shoppertainment” platform with shoppable video, reside streaming commerce and monetization capabilities powering over 600 direct-to-consumer manufacturers, retailers and media publishers worldwide. Pandemic-accelerated, Firework has skilled 10x year-over-year progress, bringing TikTok-like interactive video experiences, all by including only one line of HTML code to their very own web site. Firework permits its clients to create and host native, shoppable video content material for partaking product discovery, seamless purchasing experiences and in the end, a deeper emotional reference to shoppers. The corporate is backed by IDG Capital, Lightspeed Enterprise Companions and GSR Ventures, with over $100 million in capital raised thus far. To be taught extra, please go to firework.television.

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